Question 01 / 05
Do you know exactly who your first 100 customers are?
Not a persona. Not a demographic. Specific people or a specific community you can reach this week.
0 pts
Not yet — I have a general sense of the market but no specific target group
1 pt
I have a persona or demographic but not a specific, reachable group of people
2 pts
Yes — I can name specific people, communities, or organisations I will approach first
Question 02 / 05
Have you had 10 real conversations with potential customers before building?
Not surveys. Not feedback forms. Real conversations where you listened more than you talked.
0 pts
No — I have not spoken to potential customers yet
1 pt
I have had a few conversations but fewer than 10, or mostly with people who know me
2 pts
Yes — I have had 10+ real conversations with people who have the problem, not just supporters
Question 03 / 05
Do you have one primary distribution channel chosen — and are you active on it?
Not three channels you are experimenting with. One channel you are committing to until you have traction.
0 pts
I am spread across multiple channels and not getting traction on any of them
1 pt
I have a channel in mind but have not committed to it consistently yet
2 pts
Yes — one channel, active for at least 30 days, with a consistent cadence
Question 04 / 05
Have you validated willingness to pay — not just interest?
"This is interesting" is not validation. Has anyone committed money, a deposit, or a signed letter of intent?
0 pts
Not yet — people have said they like the idea but no one has committed money
1 pt
I have had pricing conversations but no formal commitment yet
2 pts
Yes — at least one person has paid, pre-paid, or signed an LOI for what I am building
Question 05 / 05
Do you have a repeatable outreach process — not just a launch plan?
A launch is an event. Distribution is a system. Can you describe the exact steps you take every week to reach new customers?
0 pts
No — I have a launch plan but no ongoing outreach system after that
1 pt
I have some outreach activity but it is inconsistent and not documented as a process
2 pts
Yes — I have a weekly outreach rhythm I can describe step by step and that I actually follow